Our Community's Impact is Growing. Look at These Numbers!
Yesterday we collectively beat our 'digital drum' and made a lot of noise on an important topic that nobody was talking about.
In yesterday’s edition of The Digital Drumbeat, we launched a campaign called #StopJunkFees. Because all of you jumped in and used the tools in the post, we’ve trended the topic for nearly 24 hours (it’s still going as of publication!) and brought to light a niche issue that works really well for Joe Biden and Democrats, and makes Republicans look terrible.
This is the power of what we’re doing here.
Notice how the summary of the trend created by Twitter’s AI service, Grok, parrots the talking points we want out there. That’s because we all jumped in and filled the void with consistent talking points.
When we work together on social media, whether we have small, medium or large accounts, we can lift an issue to the forefront of the public discussion.
By the Numbers
Here’s what we did over the last 24 hours:
These numbers are ridiculous. And the impact wasn’t just on Twitter. Far from it. Half of our team’s activity yesterday was on non-Twitter platforms like Threads, Facebook, Instagram, LinkedIn and TikTok.
Thank you again for using the reach you have to impact the conversation online. Let’s keep it up!
Reminder to Join Us On REACH
While The Digital Drumbeat substack is very helpful for driving our collective engagement and messaging as a community, the meme/video/GIF assets in our REACH app library provide an ongoing stream of content that you can share individually through your accounts, 24/7/365.
Please join us there, too! Click the library below to join. This content will definitely help provide an uptick in engagement for your social media accounts.
