The Digital Drumbeat: Trump Trial; Video Premiers & Toolkits
Here at The Digital Drumbeat, we’re curating content and messaging advice from across the movement and delivering it straight to your inbox. We intend to keep these updates brief, helpful and actionable. Subscribe, and tell your friends!
Advice from Dan Pfeiffer: Messaging the Trump Trial
In his excellent Substack The Message Box, former White House Communications Director and Pod Save America Host Dan Pfeiffer shared some great advice about discussing the Trump trial with people who are barely paying attention:
“No One is Above the Law”:
No one is above the law, not even a former president. When someone breaks the law, they should face repercussions. There shouldn’t be one justice system for everyday Americans and another for the rich and powerful where they pay no consequences for their crimes.
“A Jury of His Peers”:
These investigations were conducted by law enforcement professionals. The decision to bring the indictments were made by career prosecutors and approved by a jury of Donald Trump’s peers. A jury, which was selected with input from Donald Trump and his lawyers, will render a judgment in each case.
“What Trump Really Did” (election interference, not hush money):
Trump wasn’t trying to hide the affair from his wife, he falsified business records in order to keep voters in the dark. If Trump broke the law once to hide information from the voters, what is he keeping from us now?
“Tie It to the Larger Narrative”:
Trump is in this mess because he was too weak and afraid to face the consequences of his actions. He is running for president to avoid accountability for his misconduct, help himself and his rich friends, and seek retribution against his enemies.
This is excellent advice that we should all deploy on social media.
Trump Trial Social Media Toolkit: #TruthOrTrump
To help everyone message the election interference trial effectively throughout its duration, here is a social toolkit from the Not Above the Law Coalition that will be consistently updated with key messaging and facts from the case.
NEW ELEVEN FILMS: #BidensClimateRevolution
For those of us paying close attention, it can be frustrating how little folks out there know about the Biden Administration’s big wins.
This is definitely the case for climate. The Inflation Reduction Act made the single greatest climate investment in human history. Seems like info people should know - especially younger voters.
The amazing team at Eleven Films released #BidensClimateRevolution on Earth Day to shine a spotlight on this!
Video Premier On Thursday: Doomscroll
This Thursday at 10am PT / 1pm ET, DemCast and partners will be premiering a new video that aims to shake voters loose from their doomscrolling and inspire them to win big in 2024! The ad has tested very well with key groups.
It’s a very inspiring video, and we will share it and the toolkit with you via Substack and via the REACH app on Thursday 4/25 in the morning. Please be ready to jump in and share a few posts!
See y’all out there on social!
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