The Numbers: How DemCast Is Defeating MAGA Propaganda Online
Y'all. Look at these numbers. For real.
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Look, as an organization DemCast has been exceptionally humble.
But not in this moment. Founded in 2019, we have taken a central and pivotal leadership role in digital organizing for the pro-democracy movement.
And our numbers are crazy:
Since the beginning of 2024, the vast DemCast network of tens of thousands of social media accounts has earned 90 billion projected social media impressions for pro-democracy content.
From the Reach App alone, our team has shared over 225,000 unique pieces of content from our expansive library of memes, graphics and videos since Kamala Harris took the reins of the campaign on July 21st. (About 6 weeks.)
These numbers are COMPLETELY unprecedented for a bottom-up, grassroots social media effort. And content is being shared across ALL platforms - from TikTok to Facebook to Twitter to Reddit and every other major and minor social media channel.
Trump said it best:
You’re damn right we’re beating you on social media, Donald.
And we’re just getting started.
Starting in 2015, Donald Trump began organizing a social media army. That’s literally what he called it. But the left was slow on the uptake…
In 2018, the left finally started to embrace paid digital ads.
In 2020, the left finally fully embraced paid digital ads.
In 2022, the left finally started to embrace influencer strategies.
In 2024, the left has fully embraced influencer strategies.
But ALSO in 2024, the left has begun to embrace the idea - which DemCast pioneered - of an entirely grassroots Digital Field Team capable of blanketing social media platforms 24/7/365 with on-message content.
For the remainder of this cycle, we at DemCast will pour every ounce of energy into defeating anti-democracy candidates up and down the ballot.
THANK YOU for your support and participation in this movement.
We’re just getting started.
Join our team on the Reach App here.
Support our efforts by subscribing to this Substack and/or upgrading your subscription to paid.
We’re changing the world…one share at a time.
LFG.
- The DemCast Team