Impact = number of new registered voters who registered because they were inspired by the campaign; data gathered from follow up contacts, campaigns, interviews, surveys. Impact also on people who saw the messages and were inspired to share, donate to campaigns, etc.
Ok just wasn’t sure what you meant. We measure impact in a variety of ways. It’s still really hard to link consumption of organic digital content and voting behavior, but we measure things like the event signups, donations, etc by sharing unique links in our organic posts and toolkits. We talk about that in our 2020 impact report. Feel free to message directly if you have more questions. https://demcast.com/results/2020-report/
Hmmm. How do we get metrics on the impact?
What do you mean by impact, Martha?
Impact = number of new registered voters who registered because they were inspired by the campaign; data gathered from follow up contacts, campaigns, interviews, surveys. Impact also on people who saw the messages and were inspired to share, donate to campaigns, etc.
Ok just wasn’t sure what you meant. We measure impact in a variety of ways. It’s still really hard to link consumption of organic digital content and voting behavior, but we measure things like the event signups, donations, etc by sharing unique links in our organic posts and toolkits. We talk about that in our 2020 impact report. Feel free to message directly if you have more questions. https://demcast.com/results/2020-report/
Amazing!!
Right??
Love our digital community! Amazing.